Here’s a great reminder from a tweetchat hosted by the National Democratic Institute’s political parties team today: political technology can help a campaign or an organization do a lot, but it’s not magic. If you don’t have...
New guest author Drew Hudson — a colleague of longtime contributor Laura Packard at PowerThru Consulting — whips out some math to help figure out the real value of an email welcome series. This article first appeared on the PowerThru...
New guest author Seth Oldmixon lets us know exactly how he feels about Audience Partners/CampaignGrid’s new patent on digital ad targeting. Update: Perhaps understandably, CampaignGrid has declined to reply, but you can read their framing of...
Update: See Seth Oldmixon’s response to this development, CampaignGrid’s Patent Sets Dangerous Precedent. Big news in the online political advertising world: The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to...
Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 400 progressive groups followed by our friends at CrowdTangle. A great way to see what advocacy content is working for a range of organizations and issues. Of note...
It’s Independence Day in the U.S., a perfect time to think about, well, independence. In this incarnation of my professional life, I’ve been out on my own for just over a year now, building a digital advocacy consulting practice which is...
A few days back, A Loyal Reader sent over a story that should have gotten more attention than it did. It turns out that Thad Cochran didn’t just make good strategic decisions, like courting Democratic voters in a Republican primary; his...
New guest author! Shaun Dakin is a good friend and an old hand at social media, and today he comes to us with a message some may find counter-intuitive. Ignore his words at your peril, though! This post first appeared on the Dakin & Associates...
Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 400 progressive groups followed by our friends at CrowdTangle. A great way to see what advocacy content is working for a range of organizations and issues. Of note...
Sohini Baliga posed an excellent question in a social media session at Nonprofit 2.0: how hard would it be for you if Facebook went away tomorrow? In that context, “you” meant “your nonprofit,” but we can extend the question...