Gregory (Scotland Yard detective): “Is there any other point to which you would wish to draw my attention?” Sherlock Holmes: “To the curious incident of the dog in the night-time.” Gregory: “The dog did nothing in the...
Interesting development on the Right: big donors seem to be encouraging Republican Independent Expenditure groups to move out of a TV-only organizing model. Shades of a grassroots superPAC, a la Ready for Hillary? Part of their motivation is...
Dave Leichtman is the Democratic Strategist for Microsoft’s Campaign Tech Services and the Vice-chair for Tech of the Democratic Party of Virginia. Read Dave’s previous work on Epolitics.com. As Colin noted last week, much hay has been...
A nice distinction came up in a conversation earlier this week: writing good headlines and subject lines is a creative art, but picking the right ones to use is pure science. Good headlines walk a tricky path in the digital world: they have to feed...
“Mommy, where were you during the Great Email Deluge of 2014?” Democratic email fundraising may not quite have reached the level of a Global Catastrophe yesterday, but it sure as hell got talked about: I heard an earful at a NARAL...
Update: The DSCC is apparently on track to have 4000 staff on the payroll by election day, about as many as the Obama 2012 presidential campaign. Last week we talked about one aspect of the Democrats’ plan to confound conventional wisdom and...
The traditional U.S. electoral dynamic: Republicans have the money, Democrats have the ground game. This year’s mid-term elections, though, are starting to look more like 2008’s presidential race, where Democrats had the money AND the...
New Epolitics.com contributor Michael Khoo (of Spitfire Strategies) looks at online activism around Net Neutrality and teases out some valuable lessons about clicktivism…and the ability of Big Data to complicate online campaigners’ lives...
Just about all Digital Strategists want bigger email lists: who wouldn’t want more supporters to talk to, mobilize and fundraise from? But list growth is expensive and hence sometimes out of reach for small nonprofits. Never fear, you can...
Quick Hits: back from a late-summer vacation and ready to rumble. 2014 could be a $4 Billion Election. Meanwhile, Will field organizing yield Dems 1-2 points in close Senate races? Also note the Democratic money advantage, in part due to online...