Regular contributor Laura Packard spotted something noteworthy at the last Republican undercard debate: Rick Santorum invited viewers to Google his name. What? His Permanent Record had been permanently tagged years ago by a well orchestrated...
How could Trump’s money hurt him? If his financial independence keeps him from creating the campaign he needs to win in places like Iowa: The imperative to raise money online forces campaigns to build infrastructure that has a strategic value...
Good catch by NPR’s Scott Detrow: both Clinton and Sanders are relying in part on text messages to drive turnout in the Iowa caucuses. With voters harder to reach by traditional methods, SMS is one of the few ways to connect with the mobile...
One last item to catch up on: Beth Becker’s latest “Political Social Grab Bag” e-newsletter is out, and you should check out the whole January issue archived right here, an Epolitics.com online exclusive. Sign up now to get the...
Clearly concerned about slipping poll numbers in Iowa, Hillary Clinton’s campaign went after Bernie Sanders this week, attacking him over past gun-control votes and his health care proposals. Going negative always risks blowback, but when...
It’s the State of the Union, huzzah! For political communicators, this is a special time of year…one in which we get to earn our keep. Now that the internet has shrunk our rapid response cycles from hours to seconds, advocates use a big...
If you’re wondering why posting’s been sparse this past week, it’s because I was sequestered away, chained to a keyboard and systematically updating the “How to Use the Internet to Win in 2016” ebook. Good news! The new...
At the start of 2015, who’d have thought we’d be talking about political data on a Democratic debate stage? But December’s debate debut wasn’t the end of this political spat: as we discuss in the latest Technology Bytes, the...
Online engagement: it’s all the rage in the digital marketing world, and the nonprofit space is no exception. But Likes, Shares and Comments are meaningless as an end in themselves, since they only matter if they help you achieve your...
The collapse of liberal consulting firm Fizgibbon Media last week stunned many in the progressive movement, but the reasons behind it didn’t surprise a tragically large number of women in the field. Founder Trevor Fitzgibbon — a Big Name...