According to the On The Download column at Hotline On Call, incumbent Texas Governor Rick Perry is buying full-length ad spots at the beginning of downloadable news video clips, normally more of a corporate ad strategy. Online news would seem to be...
Nicco Mele Taking a Leave of Absence from EchoDitto. His support for John McCain seems to have raised concerns about the firm’s commitment to progressive causes and clients. He’s a damn sharp (and genuinely nice) guy, and that has to be...
Schwarzenegger’s texting updates from the California GOP convention, and a new campaign is planning to register young Latino voters from their cell phones. Here’s more about the technology Voto Latino’s using, which is open to...
Hey kids, let’s boost our Google rank and become immensely popular and get to sit at the cool table at lunch and stuff. We know the basic methods because we’ve done our homework, but how do we keep track of the results? A site called...
It’s a tag-team deathmatch right here on our beloved internets: Wal-Mart hits its union detractors with a site called Paidcritics.com (with headlines just a hair short of an Onion parody), and the unions return fire with the finest URL yet...
Updated January, 2011 The internet really came of age as a fundraising tool in 2004 — the success of the Dean campaign and of groups like MoveOn.org startled most political professionals and observers, and other campaigns were quick to put new...
Updated January, 2011 Mmmmmm, mental viruses. Let’s create a video clip, an animation or even an email appeal that’s so compelling that people forward it around the world and do our promotional work for us. It’s basically...
Updated January, 2011 Getting found on search engines is usually vital if you want to have any kind of online prominence, and search engine optimization (SEO) is one of the Holy Grails of online marketing (and marketing is what we’re doing...
Updated January, 2011 What good is a campaign if no one knows about it? Inadequate promotion is a painfully common problem in the online world — rarely can you hide your light under a bushel and expect your site to shine. Let’s look first...
Updated January, 2011 For most campaigns, a website serves as an online focal point. It’s your virtual storefront, pulpit, recruiting office, library and begging center all rolled into one. Very often, it’s the first impression people...