How The World Works noticed an interesting little eddy in the endless flow of globalization today: popular Chinese search engine Baidu is featuring a cartoon Barack Obama and donkey combo fishing for voters(?) on its front page this month:...
Trust in Peers Trumps the “A-List,” Study Finds. Definite implications for political marketing. Act Blue’s Record Take. They’re raking it in for candidates. Online Call Tools and the 2008 Campaign. Detroit Mayor Is Charged...
Cross-posted on techPresident Marketer Brent Rosengren has embarked on a journey through the wilds of presidential email campaigns, using commercial email marketing standards and practices as a standard, and guess what: ALL of the top-level...
Guest article! First in a long time, too. In an online discussion a few days ago, friend-of-e.politics Riche Zamor posted a set of tips for getting the best results out of a pay-per-click advertising campaign. He was responding to a question about...
Read Scott Martin passes along a new site he’s running that tracks online advertising by the presidential candidates. The data and analysis both look good, and when I asked where the information came from, Read replied: The research I have...
While the rest of the political world has absorbing Obama’s South Carolina victory/Ted Kennedy endorsement two-fer, e.politics has been following a different obsession — I’ve been experimenting with my first open source content...
Cross-posted on techPresident Political campaigns typically use search advertising primarily for long-term list-building, but with a big chunk of February 5th voters apparently still undecided, shouldn’t targeted search ads be an effective way...
Cross-posted on techPresident A new site announcement arrived in my inbox today, courtesy of an aggressive Waggener Edstrom outreach campaign (two separate emails came — here and here — plus an extra copy of the second; the PDFs...
Slate’s Trailhead column picked up a very fun feature on Mitt Romney’s site on Wednesday afternoon — enter your name and a friend’s name, and this interesting Flash application will record a phone message for him or her. The...
Update: Apparently, the problem was on Google’s end. A little bird dropped a message off this weekend that someone’s running Google Ads for Ohio Congressmember Bob Latta and pointing them at the Republican fundraising site Slatecard...