With the election a little over six months away, it finally occurred to me the other day to put the “Learning from Obama” e-book — available as text and PDF on Epolitics.com since August, 2009 — in the Amazon store for the...
For another of the occasional glimpses we get of the Obama campaign’s comprehensive effort to re-energize his 2008 online supporters, check out this article from The Times, which came out right before I ran off to Austin for SXSW: With a...
ProPublica has tried to reverse-engineer an Obama fundraising email, different versions of which went to a husband and wife: Sinker and his wife weren’t the only ones to receive similar but subtly different emails from the Obama campaign...
Guest article! See below for the latest from our friends at PowerThru Consulting, and note that this article originally appeared on the PowerThru blog. What Really Works for End-Of-Year Fundraising? By Jon Wheeler, PowerThru Consulting Ah, December...
As part of December’s Netroots NY, I got to run a couple of trainings with Abigail Collazo, one on Twitter and the other on internet fundraising. For each training, I put together takeaway tip sheets; the one for fundraising is below. You can...
As part of last weekend’s Netroots NY, I got to run a couple of trainings with Abigail Collazo, one on Twitter and the other on internet fundraising. For each training, I put together takeaway tip sheets; the one for the Twitter 101 is below...
Guest article! Brian Cook is with the Human Rights Campaign, which works on marriage equality and other equal rights issues for the LGBT community. He recently put the Google Grants guide below out on the Progressive Exchange and was kind enough to...
Guest article! This comes in from Kimling Lam, Marketing & Communications Director at Meltwater Group. Meltwater is following the presidential candidates on social media this cycle and produced the analysis below, which also appeared on their...
We may have been building campaign websites for 15+ years now, but even presidential candidates still make major and painfully avoidable mistakes. For some striking examples, check out a just-released study from Houston-based Normal Modes, which ran...
Guest article! Experienced digital organizer Laura Packard (of PowerThru Consulting) has some great specifics on converting Facebook followers into email list-members, and vice versa. This article originally appeared on PowerThru Consulting’s...