Shana Glickfield’s post originally appeared on the blog of the Beekeeper Group, where she is a Partner and co-founder. I recently connected with Congressman Jared Polis directly and without an appointment. No, I don’t have an “in†in the...
In June of 2007, the political world was just waking up to the idea that individual citizens were going to shake up how political communications was done. As the the race to succeed George W. Bush rolled into its first summer, the Macaca moment was...
Facebook really, really wants you to post your videos directly to your Page rather than publishing a link to the same video on YouTube. How much do they want you to do it? According to our old friend Beth Becker, and based on her experience running...
In my earlier post about learning to live with Facebook’s new algorithm, I mentioned that directly uploading a video to Facebook will get your content more organic reach (more viewers) than sharing a link to the same video hosted on YouTube...
A fascinating online ad popped up for me* for the first time this weekend: the “Fast Terry” piece to the right. At first I thought it was produced by Republican Ken Cuccinelli’s campaign, since it takes on Democrat Terry McAuliffe...
Good stuff dropped into the e.politics bunker today — a new nonprofit online video benchmarks report, put together by the folks at See3, YouTube and Edelman. I just pulled down my own PDF copy of “Into Focus: Benchmarks for Nonprofit...
First fruits of the CampaignTech conference: according to Benny Johnson from BuzzFeed, who spoke on a panel this morning and who covered the digital video side of campaign 2012, Obama 2012’s YouTube channel recorded 300 MILLION individual...
What’s an internet Christmas without cats, lasers and a glimpse of impending Apocalypse? Genius! Happy holidays! And if you’re already hiding from your kid’s new drum kit, check out yesterday’s Quick Hits (campaign 2012 and...
Here’s another tip (via RootsCamp 2012) from our digital marketing friends at Obama 2012: when you’re doing persuasion ads, don’t use a format people can skip over…because they will. For instance, plenty of video ads get...
Howdy Mitt, not sure if you’ve noticed (oh wait, in theory you have), but we’re living in an era in which the camera is ALWAYS on. Here are just a few Epolitics.com articles on the nature of politics in an era in which a...