Last fall, I was lucky enough to help out with a very cool voter-turnout program employing sophisticated targeting to help elect down-ballot Democrats in two battleground states. The tools? Digital videos created by The Hometown Project and tailored...
Political advertisers will soon roam Google’s pastures once more! Starting Wednesday, political campaigns and political nonprofits can buy ads on Google search, YouTube and the company’s other platforms again. Will Facebook follow suit...
After Joe Biden nailed down the Democratic presidential nomination almost a year ago, many worried that Donald Trump’s online disinformation machine would make short work of him. As the election season built toward the fall and Trump’s...
Turn on this week’s Democratic Convention and you’re going hear a lot about Joe Biden. You’ll also hear a lot about health care, the coronavirus, racial justice and guns. But behind the words and issues, I think the convention is...
On June 27th, President Donald Trump tweeted out a video: pic.twitter.com/nwAbhemhZf — Donald J. Trump (@realDonaldTrump) June 27, 2020 Whew, the soundtrack alone raised my blood pressure. Plus, I didn’t realize that so many Democratic...
The official White House twitter account has already posted a campaign-style video of Donald Trump’s Bible-toting photo opportunity last night: pic.twitter.com/bKvTrqHomS — The White House (@WhiteHouse) June 2, 2020 To create this...
New contributor! Maria Pendolino is a professional voiceover talent and is the founder of Blue Wave Voiceover, a collective of voiceover talents that look and sound like America today. Find out more about Maria at VoiceByMaria.com and follow her and...
This time they came for Pelosi, and they came looking like amateurs. Like it mattered: the crudely edited video of the House Speaker altered to slur her speech has already reached millions of American voters. Wait until the REAL deepfakes come along...
I’m speaking on a panel about digital video at a wind-energy conference in Houston this week, and I prepared this piece as a one-page handout to leave behind with the audience. We could say a lot more about about video promotion online, but...
Are “viral” fundraising videos replacing TV ads? The New York Times evidently thinks so. Will they dethrone email as the king of digital political fundraising? The short answer: no time soon. But, the fact that Democratic candidates have...