New Epolitics.com contributor Paul Van Remortel is a Senior Product Manager with Intermarkets and StandUnited, a center-Right petition website. The First Amendment to the U.S. Constitution guarantees the right of citizens to petition the government...
Follow regular Epolitics.com contributor Allyson Goldsmith on Twitter at @allyson8765. I hear the same advice at practically every digital strategy conference and event I attend — test everything. In principle I agree with this advice, but...
Below is the conclusion of a three-part series in which Michael Spitzer-Rubenstein talks about A/B testing your web pages, which can make a huge difference in how well they convert site visitors into supporters and donors. Michael is the president...
Below is Part Two of a series of three articles in which Michael Spitzer-Rubenstein talks about A/B testing your web pages, which can make a huge difference in how well they convert site visitors into supporters and donors. Michael is the president...
Guest article! Our first of 2014, too. The piece below is Part One of a series of three articles in which Michael Spitzer-Rubenstein talks about A/B testing your web pages, which can make a huge difference in how well they convert site visitors into...
Guest article! See below for the latest from our friends at PowerThru Consulting, and note that this article originally appeared on the PowerThru blog. What Really Works for End-Of-Year Fundraising? By Jon Wheeler, PowerThru Consulting Ah, December...
Cross-posted on K Street Cafe A tough question came up in a conversation with a visiting group of Danish communications professionals last week — how do you actually measure the effectiveness of social media outreach? At that moment, the...