Nobody on the political left wants to share stories from Fox…but we should. The idea naturally rankles. Why should we boost a news outlet that consistently distorts our views and actively turns people against us? For one reason: sharing Fox...
New contributor! Maria Pendolino is a professional voiceover talent and is the founder of Blue Wave Voiceover, a collective of voiceover talents that look and sound like America today. Find out more about Maria at VoiceByMaria.com and follow her and...
New contributor! Mukundan Sivaraj is a political and nonprofit communications expert at CallHub, an outreach platform that connects organizations with their supporters through voice and text messages. Today he takes on a big question for 2020: how...
New Epolitics.com contributor! Brent Merritt is a digital strategy consultant at Metric Communications, LLC. Check out his recommendations for list-building via digital ads below, and when you’re done, be sure to browse past Epolitics.com...
My prediction for 2020: volume, volume, volume, at least when it comes to digital advertising. For a start, Donald Trump never really quit running for president after 2016, and he’s already spent tens of millions on Facebook and Google in 2019...
Check out the slides from Friday’s Netroots Nation training, designed to introduce new/creative advertising strategies for political campaigns and advocacy organizations. The training was a hit; we filled the room and flowed out into the...
I put this list together as a handout for a digital advertising training at Netroots Nation 2019. To see the list as a one-pager, please download the PDF. What tips would you add to the list? 1. Focus Your Budget Have clear goals. Most advocacy and...
When Epolitics.com launched in 2006, the site included an “Online Politics 101”, a collection of how-to articles I later gathered into an ebook and updated until 2011. As that guide evolved into the current “How to Use the Internet...
I’m speaking on a panel about digital video at a wind-energy conference in Houston this week, and I prepared this piece as a one-page handout to leave behind with the audience. We could say a lot more about about video promotion online, but...
Greetings from the land of brain fog! I just spent an intense few days in Bucharest for the political side of the ICEEfest digital marketing conference, followed by meetings and more (pro tip: a memory of the texture of brain on the tongue does not...