We’ve talked repeatedly in these pages about the Democratic advantages when it comes to the actual mechanics of running political campaigns this cycle: they’re running more ads, building a strong voter contact program and raising more...
Dave Leichtman is the Democratic Strategist for Microsoft’s Campaign Tech Services and the Vice-chair for Tech of the Democratic Party of Virginia. Read Dave’s previous work on Epolitics.com. As Colin noted last week, much hay has been...
A nice distinction came up in a conversation earlier this week: writing good headlines and subject lines is a creative art, but picking the right ones to use is pure science. Good headlines walk a tricky path in the digital world: they have to feed...
We’ve talked already about early signs of the potential of the Democratic Senatorial Campaign Committee’s field organizing to deliver votes in places like Iowa and North Carolina, but the SCALE of the operation they’re building is...
New guest author Dave Leichtman (Strategic Advisor for Democratic Campaigns in Microsoft’s Campaign Tech group and Vice-chair for Tech of the Democratic Party of Virginia) explains why last night’s NGP VAN technology rollout is a Big...
The DNC’s Matt Compton made a great side comment in a Netroots Nation panel on the evolution of campaign technology last weekend: Republicans want to see a moonshot, but Democrats are focused on winning the margins. What did he mean? When...
Here’s a great reminder from a tweetchat hosted by the National Democratic Institute’s political parties team today: political technology can help a campaign or an organization do a lot, but it’s not magic. If you don’t have...
New guest author Seth Oldmixon lets us know exactly how he feels about Audience Partners/CampaignGrid’s new patent on digital ad targeting. Update: Perhaps understandably, CampaignGrid has declined to reply, but you can read their framing of...
It’s Independence Day in the U.S., a perfect time to think about, well, independence. In this incarnation of my professional life, I’ve been out on my own for just over a year now, building a digital advocacy consulting practice which is...
The internet is a risky place to communicate: no matter what issue you’re talking about, online media bring out the ugly. Not just in politics, too, since anyone “lucky” enough to land in the news gets skewered for how he or she...