A follow-on to Thursday’s Ten Rules for Blogger Outreach and Friday’s blogger relations training. Links (in all cases, YMMV) Wikio’s List of Top Political Blogs The world’s 50 most powerful blogs BlogAds (Sells ads on blogs...
Because I’m doing a blogger relations training on Friday, and because everyone loves a good Ten Rules piece, let’s do… Ten Rules for Blogger Outreach 1. Know Your Targets How do you know whom to pitch if you’re not following...
Also published on techPresident and K Street Cafe Another Twitter-inspired idea from Thursday’s CAP/Internet Advocacy Roundtable discussion: when Alan Rosenblatt talked about Tweeting to “influence the influentials,” he...
Guest article! Christina Zola wrote the piece below based on her notes from what must have been a fantastic public brainstorming session this past July 29th. Sponsored by the Progressive Communicators of DC and facilitated by Massey Media’s...
Remember that Twitter op-ed piece I wrote a couple of months ago? Let’s take a deeper look at it now that a little time has passed and see what we can learn, since writing a column for the newspaper is a time-honored way to influence the...
Today I’m giving a webinar for a corporate client on using social media for public relations and advocacy, with a focus on practical applications day-to-day. You can check out a PDF of the presentation PDF here; related articles are below.
The online tax rebellion tea party may be going full steam on a rainy Tax Day afternoon, but the ‘baggers aren’t the only ones nipping at the heels of the news cycle this week. The Humane Society of the United States has also managed to...
A roundup of articles expanding on points in today’s webinar with ReThinkMedia, Staying Relevant in the New Media Landscape. Contact me for more information or for a copy of the Powerpoint. Learning from Obama: Lessons for Online Communicators...
When you’re the director of social media for General Motors, you have a political job whether you expect it or not. At an SXSW panel on the “Digital Tsunami” that brews up around breaking news events, GM’s Christopher Barger...
Speaking about social media at Tuesday’s Media Future Now lunch, Melanie Phung made a great point about blogger relations: she described it as effective but not efficient. That’s an excellent summing-up, since a link in the right blog...