New Epolitics.com contributor Ben Kaplan is the founder and CEO of PR Hacker. Read more on his blog. Becoming The First Viral President: How Trump Won The Race To The White House When Donald Trump sent a thunderbolt to the Democratic and Republican...
In almost 20 years in the digital politics and advocacy world, I’ve seen plenty…but I’ve never seen this. Yes it’s a press release, or so it claims, but the journalistic target appears to be a middle school student newspaper...
Mark Ryland of Amazon Web Services made a fun observation at a Tech@State presentation this afternoon: if you add the word “cloud” to any technology marketing effort, it becomes much significantly cooler. Cloudwashing! I love it–...
Content aggregrator Upworthy.com is one of the few websites that’s clearly changed the way the internet does business. How? Through a ruthless process of testing, they discovered the power of those teasy, clever headlines that absolutely make...
Howdy folks, I’ll be spending most of Wednesday and Thursday this week at Salsa’s 2013 Community Conference, where this afternoon I’m participating in a panel discussion we’re calling: “Getting Them to Come to You:...
Content marketing is a hot topic in the political advocacy world, and for good reason: particularly in a social media-influenced communications environment, content is what spreads our messaging, attracts new supporters and helps us achieve our...