With elections in Virginia, New Jersey and a handful of other U.S. locales coming up fast, let’s look at a sample digital outreach plan for a 2023 political campaign. The example below includes a slew of good options for campaigns, though not...
This summer, I got to lead several digital ad trainings aimed at Democratic political campaigns and nonprofit advocacy organizations. Though the sessions at times covered similar tools and tactics, each training had its own emphasis and its own...
Last fall, I was lucky enough to help out with a very cool voter-turnout program employing sophisticated targeting to help elect down-ballot Democrats in two battleground states. The tools? Digital videos created by The Hometown Project and tailored...
Axios reports today Google will finally lift its post-election U.S. political ad ban starting tomorrow, December 10th. Political organizers working on January’s Georgia Senate special will now be able to run ads on Google search, YouTube...
Photo: GOTV in the good old days before coronavirus, in this case by a 2008 Obama field team. Talking this week with clients planning digital GOTV campaigns for the fall reminded me of a pandemic-year rule: start early. With many voters afraid to...
Yesterday I chatted with Gray TV’s Jillian Angeline about the Arizona Senate race and voter turnout, and a point I raised made it into the final segment. While many voters will be reluctant to open their doors to campaign volunteers in a...
If you couldn’t join the Epolitics.com webinar with nonprofit attorney Jean Kordenbrock on February 5th, we have you covered. In the recording embedded below and posted to YouTube, Jean and I cover the basic rules of the engagement for...
Trump’s reelection team recently conducted a nationwide test of the mechanics of getting his supporters to the polls: They activated tens of thousands of volunteers and tested phone bank capabilities and get-out-the-vote operations in every...
Election Day’s a week away, but you still have time to create a basic plan to employ mobile and digital tools to get out your vote. Quick & Dirty Strategy Let’s start with whom NOT to contact. Don’t spend time and advertising...
With less than two weeks before Election Day, millions of Americans are already casting early and absentee ballots. Does that mean you should pour all of your digital resources into getting out the vote? Does digital persuasion advertising make...