Regular Epolitics.com contributor and online fundraising pro Laura Packard joins us again with some key best practices to help you optimize your digital giving campaigns. Laura and her PowerThru Consulting colleagues have learned these lessons...
We in the online advocacy business are no strangers to asking for money online — and whether you write fundraising appeals yourself or not, your inbox probably clogs up every day with email appeals from clients, competitors and other...
Provocative title, eh? Here’s what I’m getting at: in a Citizens United world, one in which individual wealthy people can poor billions of dollars into our political process at will, digital campaigners (particularly on the Left) feel...
On Monday, the Times’s Derek Willis wrote up a fascinating Facebook experiment in multi-channel fundraising. The goal? To show if Facebook ads could increase donations from a political campaign’s email list. The method: Have two...
Ruy Teixeira (co-author of “The Emerging Democratic Majority”” laid out a great description of the Democratic strategy in the 2014 elections at an event last month: he called it an “experiment in agendaless mobilization...
On Giving Tuesday, let’s look back at Allyson Goldsmith’s guide to planning year-end fundraising for an advocacy group or nonprofit…first published back in August. Procrastinators, You still have time! I just got brought in to...
Webinar reminder! Ticket sales end at 1 PM Thursday, so don’t miss out. We’ll see you Thursday. Year-End Online Fundraising: What You Need to Know (Webinar) When: October 30th, 2:00-3:15pm (Eastern) Presenter: Colin Delany, Epolitics.com...
New Epolitics.com webinar! And a topic that’s always timely as Autumn sets in. I hope you can join, and please spread the word to anyone who might be interested. Year-End Online Fundraising: What You Need to Know (Webinar) When: October 30th...
Dave Leichtman is the Democratic Strategist for Microsoft’s Campaign Tech Services and the Vice-chair for Tech of the Democratic Party of Virginia. Read Dave’s previous work on Epolitics.com. As Colin noted last week, much hay has been...
“Mommy, where were you during the Great Email Deluge of 2014?” Democratic email fundraising may not quite have reached the level of a Global Catastrophe yesterday, but it sure as hell got talked about: I heard an earful at a NARAL...