How could Trump’s money hurt him? If his financial independence keeps him from creating the campaign he needs to win in places like Iowa: The imperative to raise money online forces campaigns to build infrastructure that has a strategic value...
Clearly concerned about slipping poll numbers in Iowa, Hillary Clinton’s campaign went after Bernie Sanders this week, attacking him over past gun-control votes and his health care proposals. Going negative always risks blowback, but when...
Welcome to Giving Tuesday! The now-annual tradition fills our email inboxes to the bursting with fundraising appeals from stale to innovative, but mostly noteworthy for their sheer volume. It’s not a problem if you’re only on a list or...
2015 is racing to a close, and with it the window to get in on the year-end fundraising frenzy. But never fear, you still have time to plan and execute a campaign to persuade your donors to share a little holiday cheer of the monetary variety. Where...
Regular Epolitics.com contributor and digital strategist Laura Packard (of PowerThru Consulting) is back with us, this time to help folks prepare for Giving Tuesday and year-end fundraising. This post first appeared the PowerThru blog, and see also...
Bernie Sanders is a gadfly no more. By raising almost as much money in the third quarter as Hillary Clinton, he showed that his campaign will have serious resources on-hand when we move into the primaries. At least as important as how much he raised...
Regular Epolitics.com contributor and digital strategist Laura Packard (of PowerThru Consulting) is back with us, this time to help folks take the plunge into digital fundraising. This post first appeared the PowerThru blog. “We’re a...
Thank you, Scott Walker, for confirming what shall henceforth be known as “Dakin’s Law”, in honor of its author Shaun Dakin. If you’ll recall, Shaun noted at the time that Rick Perry’s campaign began emitting the sweet...
Yesterday we got good advice from Brett Schenker about keeping our emails out of spam filters, and today Jerimee Richir follows up with some tips to boost your email performance that may seem counter-intuitive to some. Jerimee is a “community...
New Epolitics.com constributor Brett Schenker is currently the Email Deliverability Specialist at EveryAction, where he educates national nonprofits, associations, and labor unions on email best practices and future trends. Nonprofits have never had...