Are “viral” fundraising videos replacing TV ads? The New York Times evidently thinks so. Will they dethrone email as the king of digital political fundraising? The short answer: no time soon. But, the fact that Democratic candidates have...
In my latest piece for Blackbaud’s npENGAGE blog (last of a series of four articles), we walk through the options around a common nonprofit communications conundrum: A question I have often heard: should nonprofits focus on email or Facebook...
Here’s a paradox for you: individual Republican candidates have struggled to raise money this year, to the point that some observers have wondered if many of them are even viable in November. Meanwhile, the Republican National Committee is...
New Epolitics.com contributor Brett Gerstein is the CEO of Fliptide, which helps organizations gain supporters and win campaigns through digital advertising. For those of you who may not have noticed, several weeks ago, Google introduced some pretty...
This year’s congressional special elections have generated tons of media coverage, most focusing on implications for the 2018 midterms…and for the Trump presidency. But digital folks should note two important trends that I point out in...
According to a new report from online advocacy platform EveryAction, that number may be 20%…or more. The 2017 Nonprofit Email Deliverability Study is the brainchild of deliverability guru (and friend of e.politics) Brett Schenker, and the...
Donald Trump is fundraising gold — if you’re on his bad side. We’ve already seen activists pour money into advocacy groups like Planned Parenthood and the ACLU, in the latter case funding a massive expansion of their work. Via...
God is on the side of the big battalions, or so I hear. Photo via the National Archives. The announcement was essentially inevitable, but let’s still take note: Hillary Clinton can now tap the 20 million-odd supporter email addresses that...
The Hill’s Jessie Hellman reports: The Donald Trump campaign sent its first “emergency” fundraising email to supporters Saturday, seeking to raise at least $100,000 by the end of the day. That request follows a multimillion-dollar...
Quick thought: when advocates, fundraisers and organizers talk about the “ladder of engagment”, we usually speak in terms of “moving people up.” I.e., we’re getting our supporters to take higher-value actions over time...