Part Five of a six-part series Obama’s platform may have envisioned a grand reform of the political system, but the primary change he brought to political fundraising was to do more of it than anyone in history: 3 million donors made a total...
Cross-posted on techPresident Another tip from the Obama campaign: take a solid look at search advertising. At two recent public discussions, members of the winning 2008 new media team have mentioned the effectiveness of Google ads in building the...
Cross-posted on techPresident Sunday’s announcement from the Obama campaign confirmed it: whatever other political roles it may play, the internet is one hell of a way to fund a campaign. Obama raised more than $150 million in September...
With three weeks to go before the election and their candidate down by double-digit margins, the Republicans have come out with all guns blazing against…a nonprofit with no direct connection to the Obama campaign. Why has ACORN — an...
Q: How do you get two million people to donate to your campaign? A: Start with 1,999,999…. (Related joke: what’s the easiest way to get a small fortune? Start with a big one.). Seriously, last week the Obama campaign employed a classic...
Yep, he wants me to know so much that he finally broke down my resistance and forced me to give him my cell number. Dammit! I hate falling for an obvious list-building ploy. Yes, the idea of alerting supporters at the same time as the media fits the...
Cross-posted on techPresident Here’s a clever idea — install a web browser toolbar sponsored by the Republican National Committee and you can raise money for the RNC “through normal online activities such as searching and shopping...
Check out today’s Post for a good look at HOW Barack Obama has raised over $100 million so far this year — spoiler: it wasn’t by accident. Matthew Mosk examines how the campaign has used both Google ads and display ads in online...
As part of an article on Democratic presidential fundraising and Barak Obama’s difficulty in turning money into poll numbers, Perry Bacon Jr. and Matthew Mosk note in today’s Post that Hillary Clinton in particular has a problem: 70% of...