The folks at political consulting firm BuzzMaker have come up with a damn useful little tool: a simple calculator that projects online fundraising totals over time, based on variables like list size, response rate, unsubscribe rate, how many emails...
Two days from the presidential election, here’s where we stand: tight in the popular vote, but with a small but consistent Obama lead in the bulk of the battleground states. Both campaigns are spending big money on TV ads, and Obama’s...
Lookie here! It’s a free* gift from our friends at Salsa: The Essential Guide to End-of-Year Fundraising New Book from Wiley Publishing, made available by Salsa The Essential Guide to End of Year Fundraising is now available as a free download...
The Federal Election Commission decided yesterday to go ahead and allow campaigns to raise money via text message. The final sticking point? The phone companies won’t have to verify that people who give money are actually legally eligible to...
Oh sure, go ahead and use your “please help now” language and your matching gifts and your thermometer-style “we’re THIS close to our goal” graphics in your fundraising emails. But that’s nothin’ —...
Also published on HuffingtonPost So! Here we are in early August, in the midst a presidential race that folks have been saying would be won by a razor-thin margin either way. Funny thing: if we can believe the polls, Obama looks to be opening a...
Saturday’s Washington Post article about big conservative money flooding into House and Senate races is just the latest sign of this year’s changing post-Citizens United political landscape. The fear among Democrats? That wealthy...
First he racks up an $800,000 bill for a website and email system that should have cost him a few grand, then he rents out his email list to LifeLock, now he’s letting someone sell you stock advice. What’s next, pushing gold a la Glenn...
Jon Stewart thinks the super-casual tone of Obama campaign emails of late has gone a bit far: The Daily Show with Jon StewartGet More: Daily Show Full Episodes,Political Humor & Satire Blog,The Daily Show on Facebook I’m sure those...
New Version! Available now on Amazon.com and as a PDF This article is from an earlier ebook and is now out of date! Please check out the NEW ebook, “How to Use the Internet to Win in 2014.” What Dean and Kerry suggested in 2004, Barack...