Guest article! Laura Packard of PowerThru Consulting is no stranger to these pages, and her latest is an update of her earlier (and popular) article on connecting social media and email. The piece below is also our third product of the 2012...
The folks at Silverpop, a “digital marketing technology provider that unifies email marketing, marketing automation and social media solutions,” have sent over an interesting infographic that looks at how the Republican presidential...
Jon Stewart thinks the super-casual tone of Obama campaign emails of late has gone a bit far: The Daily Show with Jon StewartGet More: Daily Show Full Episodes,Political Humor & Satire Blog,The Daily Show on Facebook I’m sure those...
New Version! Available now on Amazon.com and as a PDF This article is from an earlier ebook and is now out of date! Please check out the NEW ebook, “How to Use the Internet to Win in 2014.” What Dean and Kerry suggested in 2004, Barack...
We’ve already heard that the Obama campaign has invested heavily in online advertising, primarily aimed at recruiting new volunteers, donors and other supporters. The campaign is also following the lead of nonprofits across the country in...
I’ve heard from three different people today that they’ve suddenly ended up on Rick Santorum’s email list — WITHOUT signing up or opting in. In one case, the address (and the name associated with it) were only used to sign up...
ProPublica has tried to reverse-engineer an Obama fundraising email, different versions of which went to a husband and wife: Sinker and his wife weren’t the only ones to receive similar but subtly different emails from the Obama campaign...
Guest article! See below for the latest from our friends at PowerThru Consulting, and note that this article originally appeared on the PowerThru blog. What Really Works for End-Of-Year Fundraising? By Jon Wheeler, PowerThru Consulting Ah, December...
Check out the fundraising email below, which rolled in via the Daily Kos list on Friday. Other than standard template elements, its sole content consisted of: Subject: Mazel tov! Colin, Rep. Barney Frank of Massachusetts, a Democrat and one of the...
Guest article! Experienced digital organizer Laura Packard (of PowerThru Consulting) has some excellent advice for email list managers who want to maximize their list performance. She uses techniques in Salsa as examples, but the lessons should...