This just in from OFA, the organization that has custody of the magic Obama supporter list: Housed at the Democratic National Committee, the DNC/OFA are hiring email campaigners. Email campaigners are responsible for planning, writing, and executing...
Also published on techPresident Just off a conference call to promote Obama campaign manager David Plouffe’s new (and so-far excellent) book about the 2008 race, which I’m currently about 3/4 of the way through — more about that...
The message below came in recently from an alert reader, who received it from Al Gore/Repower America and passed it along because she thought it was a great example of how to really lay it on too thick in a mass email. The online tool itself that...
Also published on techPresident A quick correction to “Learning from Obama” — roughly two-thirds of Barack Obama’s online fundraising in 2007-2008 came in directly via an email solicitation, meaning that the money was donated...
Climate change has certainly been good for the health of at least one ecosystem, judging from a piece that appeared in National Journal’s Under the Influence blog this week: Ire over cap-and-trade is helping conservative groups grow their...
Hi y’all, poor Allyson Kapin lost her mind long enough to ask me to write a guest piece over on Frogloop, and it’s live at last — now unkillable by man or beast. The idea behind the article: that in an economic downturn, it may be...
It’s a classic promotional tactic, online or off: see a story in the news, figure out a connection to your issue no matter how remote, and try to use it as a hook to get extra exposure. When the potential news angle involves a scandal, though...
Part Five of a six-part series Obama’s platform may have envisioned a grand reform of the political system, but the primary change he brought to political fundraising was to do more of it than anyone in history: 3 million donors made a total...
Here’s a clever little application from the Democratic Congressional Campaign Committee: the Republican Apology Machine, which lets you send a nice note to Rush Limbaugh “from” any of several Republican notables (including Michael...
Cross-posted on techPresident Another tip from the Obama campaign: take a solid look at search advertising. At two recent public discussions, members of the winning 2008 new media team have mentioned the effectiveness of Google ads in building the...