Hi y’all, I’m fixin’ to publish the first of what’s planned as a six-part series on the lessons of the Obama campaign for other online communicators, political and commercial. The second article will go live tomorrow...
The process of putting together a conference presentation for this Friday, while also planning out a series of articles on Obama campaign lessons, has yielded a nice side benefit: a list of articles about Obama’s presidential campaign and how...
This publication is now several years out of date! Please see “How to Use the Internet to Win in 2014” and its successors for an updated digital politics guide. Almost two years in the making, the new version of “Online Politics...
Updated January, 2011 If I had to pick a most-neglected aspect of internet politics, it would be online advertising — until recently. In particular, electoral campaigns used to spend relatively little money advertising to web audiences...
Updated January, 2011 If you want to build a following online, a good strategy is to go where the people are — and in 2011, plenty of them have flocked to online social networks, particularly (in the U.S.) on Facebook. Earlier versions of this...