‘Puppets’ Emerge as Internet’s Effective, and Deceptive, Salesmen. Beware the meat puppets! Excellent article by Frank Ahrens in the Post about astroturfing social networking sites, i.e., setting up fake profiles to sell a product...
Few Watch Drug PSAs On YouTube. The Office of National Drug Control Policy finds that viral marketing is hard if your audience doesn’t want to take its medicine. Political advertisers take note — YouTubers will watch what THEY want to...
Nicco Mele Taking a Leave of Absence from EchoDitto. His support for John McCain seems to have raised concerns about the firm’s commitment to progressive causes and clients. He’s a damn sharp (and genuinely nice) guy, and that has to be...
Post: Burns Burned by Video Clips. His opponent is distributing clips to the press via old-school videotape, but at least one has shown up on YouTube. AdAge: The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads, not from blogs...
Al Gore YouTube Spoof Not So Amateurish: Republican PR Firm Said to Be Behind ‘Inconvenient Truth’ Spoof — now, didn’t I warn you guys about getting caught? Barging Into the Bloggers’ Circle — Washington Post...
Les Blogs Herald France’s Newest Inalienable Right — The French are crazy about blogs, spending more time on them than Americans, British or Germans. Money quote — “You cannot be elected president of France without a blog...
Saving the World, One Video Game at a Time — NY Times piece on using video games as educational and advocacy tools Publishers Mull Online Networking — Media Week article on magazines and social networking/social media South Dakota politics...