Below are resources for a little presention I like to call,
Cheap, Quick and (Sometimes) Dirty: Creating Integrated Online Campaigns Using Off-The-Shelf Parts
(Delivered at the DemocracyInAction Conference on June 26, 2008)
Obama Plans National Push on Ads and Turnout. Note particularly the use of consumer data/microtargeting with email and direct mail. C.f. Obama Campaign Dispatching Thousands Obama Drops Out of Public Financing; Announces By Email/YouTube. Apparently...
The End of the Beginning! Mike Allen: “‘Thank you, Senator Clinton,’ says the home page of BarackObama.com, which harvests e-mail and text addresses with a form inviting: ‘Take a minute to thank her for her hard work and for...
Back to work! Here’s what you’ve missed the past few days: Have a Peaceful Memorial Day Week-end, Undeclared Superdelegates! Love, Arianna. Keynote presentation: Russell Simmons on how hip-hop fans build brands. Note: we’re going...
Update: News-starved Burmese snap up grim cyclone videos. McCain widens dialogue on blogs. Via tPrez. C.f. McCain Campaign Pioneers A First: Courting Lefty Bloggers. The Amazing Money Machine: How Silicon Valley made Barack Obama this year’s...
Update: MoveOn Targets McCain Aides. Obama: Smear emails “not just a random sort of viral thing”. Racist Secret Service E-Mails. Oof. I mean really, oof. Stupid enough to think, even more stupider to email. How to spot Photoshop...
Update: The Obama Camp Dials It Forward. Post-primary conference call plays it subtle, while all is well in ClintonLand. McCain Launches Spanish-Language Website. Wonder how the Minutemen (no, not THE Minutemen) will feel about THAT one? Bury bad...
Adding Video to Turn Dead-End ‘Thank You’ Pages Into Viral Marketing Campaigns. The Obama campaign finds yet another sweet spot for online recruiting. The Post Is Having A Rough Day. Spam attack! Reluctantly, a Daily Stops Its Presses...
Espionage Against Pro-Tibet Groups, Others, Spurred Microsoft Patches. New Freedom, and Peril, in Online Criticism of China. In every measure, Obama clobbers Clinton online. Also, Barack Obama Takes Lion’s Share of Online Video Viewerships...
Update: Bloggers, DIY Filmmakers Capture S.F. Olympic Protest. F.B.I.: Lieberman 2006 Crashed Its Own Site. “Cyber-attack” was friendly fire episode. Queen Rania of Jordan opens communication with the West via Youtube. The Invisible...