Hi folks, my latest Campaigns & Elections magazine Technology Bytes column is out, and you don’t want to miss it. The current edition leads off with a discussion of the voter-data infrastructure being created by the Koch brothers’...
Follow regular Epolitics.com contributor Allyson Goldsmith on Twitter at @allyson8765. I hear the same advice at practically every digital strategy conference and event I attend — test everything. In principle I agree with this advice, but...
2008 canvassing image courtesy Wikipedia. This just in: NGP VAN reports that Democrats have made 54% more individual voter contacts in 2014 than at this point in 2010, the last comparable mid-term election. Dems are counting on these phone calls and...
Obama 2008 Field Team Photo via Wikipedia/Flickr user Matt B. Ashley Parker and Jonathan Weisman of the Times went door-to-door with campaign field teams in North Carolina a few days back, and their write-up provides as good a description of the...
Interesting development on the Right: big donors seem to be encouraging Republican Independent Expenditure groups to move out of a TV-only organizing model. Shades of a grassroots superPAC, a la Ready for Hillary? Part of their motivation is...
A nice distinction came up in a conversation earlier this week: writing good headlines and subject lines is a creative art, but picking the right ones to use is pure science. Good headlines walk a tricky path in the digital world: they have to feed...
Update: The DSCC is apparently on track to have 4000 staff on the payroll by election day, about as many as the Obama 2012 presidential campaign. Last week we talked about one aspect of the Democrats’ plan to confound conventional wisdom and...
New Epolitics.com contributor Michael Khoo (of Spitfire Strategies) looks at online activism around Net Neutrality and teases out some valuable lessons about clicktivism…and the ability of Big Data to complicate online campaigners’ lives...
Be sure to check out the latest episode of Digital Politics Radio, hosted by Karen Jagoda. Topics this time, in a data-focused episode: Josh Cohen of the Open Supporter Data Interface talks about defining a common API to support interoperability of...
Intrepid Advertising Age reporter Kate Kaye has turned her attention to a big controversy in the digital campaigning world: the patent on data-targeted online advertising recently awarded to Audience Partners, the parent company of CampaignGrid (for...