New contributor! This post comes to us from Mike Smith, CEO of GreenSmith Public Affairs, LLC in Reston, Virginia. Guess what: you’re leaving a trail of digital breadcrumbs wherever you go, and political marketers know it. When you sign-on to...
While Epolitics.com was well into its post-election hiatus in December, I awoke briefly from an editorial slumber to write in Campaigns & eletions about the strange year political data had in 2016. My definition of “data” was...
God is on the side of the big battalions, or so I hear. Photo via the National Archives. The announcement was essentially inevitable, but let’s still take note: Hillary Clinton can now tap the 20 million-odd supporter email addresses that...
Donald Trump and Hillary Clinton don’t agree on much: perhaps the only things they have in common besides being classified as Homo sapiens are their personal ambition and a profound aversion to having the press mucking around in their business...
Update: A reader writes in to point out that Trump DOES have a data operation whether he knows it or not, and it’s true that his campaign’s purchased voter information from L2. But, we don’t know how they’re really using...
Of course it’s a trick question, since the answer is always going to be, “it depends”. Your circumstances influence the balance point between data and content, but one is rarely as useful as it could be without the other. All the...
If the idea of a President Trump fills you with horror, you’re not alone: both Democratic and Republican groups are doing their best to take him down. Most of the coverage of their plans has focused on TV ads and grassroots organizing, but as...
If you’re a nonprofit organization or a political campaign, you almost certainly need to raise money. Most of us don’t have a wealthy donor waiting in the wings to swoop in at a time of need! High-dollar individual fundraising and direct...
Google searches don’t quite predict the outcome of elections (yet), but they CAN illuminate the underlying trends in a unique way. By showing us which candidates people wanted to know about and when, they give us a sense of momentum —...
At the start of 2015, who’d have thought we’d be talking about political data on a Democratic debate stage? But December’s debate debut wasn’t the end of this political spat: as we discuss in the latest Technology Bytes, the...