Cross-posted on techPresident A week or two ago, I happened to catch the C-Span broadcast of a fascinating discussion at Harvard’s Kennedy School — PBS’s Gwen Ifill moderated a panel including David Axelrod and David Plouffe from...
In politics, what’s important isn’t always what you can see. And compared with television ads and campaign events, field organizing is invisible — reporters on the campaign bus can only see the end result, which is the crowd that...
File this under creepy sales follow-up: a couple of weeks ago, I received an email from a company that sells client/contact management software for public affairs firms. I’d participated in a couple of events for one of their competitors, and...
Cross-posted on K Street Cafe A tough question came up in a conversation with a visiting group of Danish communications professionals last week — how do you actually measure the effectiveness of social media outreach? At that moment, the...
Here’s a tip from Ed Kohler at Technology Evangelist: YouTube statistics can be your friend, if you’re doing online political work or just trying to get a video to take off virally. For instance, clicking the Statistics & Data tab...
Here’s an interesting approach to contacting voters by email, via Charles Lenchner of DemocracyInAction, who thought of it while doing volunteer work for a city council candidate in NYC. Several companies will take a database of voter names...
Don’t miss today’s front-page Washington Post article profiling Virginia as a battleground state (now with working link — thanks, Dad). The discussion of demographics and voting patterns is political-junkielicious in itself, but...
Updated January, 2011 Political databases generally don’t get a whole lot of attention in the press or in public, but they underlie much of the technology of modern politics. Email advocacy and fundraising systems are really just specialized...
Looking at coverage of the online political world, I sometimes wonder if we’re missing the point: blogs, YouTube and social media are fun and interesting, but are they winning elections? Thinking about the Lieberman/Lamont primary, it seems...
[Click here for more about political microtargeting.] If you’re a regular e.politics reader, you know I’m crazy for microtargeting and niche marketing. The Washington Post turns out to have some frankly amazing tools for zeroing in your...