Interesting email in from Campus Progress the other day — as part of a student loan reform campaign, they’re running ads both on cable and on the TV/video-viewing website Hulu. The email itself focuses on encouraging recipients to watch...
Redistricting isn’t sexy: it involves numbers and maps, it’s wonky, and just thinking about it makes voters go to sleep. Which is immensely helpful to the politicians redrawing the lines every few years, because they know that almost no...
Below are articles related to today’s presentation. Reaching the “Network Influentials” Digital-Age Media Relations: Pitching Stories in a Challenging News Environment What a Modern Communications Team Looks Like Twitter is NOT a...
The folks over at the Hatcher Group have taken on an interesting project: they’ve surveyed 30 advocacy groups working on state-level issues to find out how they’re using the ‘net in their work. They started with an extensive...
A couple of new resources to check out this week: first, Heather Mansfield has launched a new blog focusing on how nonprofits can use online social tools. Heather’s an expert at using online social networks for advocacy and fundraising, and...
Also published on techPresident Watching Obama’s online army creak into action on health care reform is painful, particularly for someone who wrote about the ruthless efficiency of his online campaign for president. The enemies may be somewhat...
Lockheed Martin has purchased ad space on a number of nonpartisan, politically oriented websites, with many of the ads promoting funding for the F-22 fighter plane. Each presents some information about the company’s position and links back to...
It’s a classic promotional tactic, online or off: see a story in the news, figure out a connection to your issue no matter how remote, and try to use it as a hook to get extra exposure. When the potential news angle involves a scandal, though...
Advocacy campaign sites are a distinct breed — whether about human rights or business taxes, they generally do the same things and even usually LOOK quite similar. Why? For one thing, hard experience: online organizers have now had enough...
Today I’m giving a webinar for a corporate client on using social media for public relations and advocacy, with a focus on practical applications day-to-day. You can check out a PDF of the presentation PDF here; related articles are below.