Intrepid Advertising Age reporter Kate Kaye has turned her attention to a big controversy in the digital campaigning world: the patent on data-targeted online advertising recently awarded to Audience Partners, the parent company of CampaignGrid (for...
The latest Technology Bytes column is now online at the Campaigns & Elections site, and it’s chock-full of digital strategy goodness. The main topics this edition: Twitter’s new advertising options and their political application...
New guest author Seth Oldmixon lets us know exactly how he feels about Audience Partners/CampaignGrid’s new patent on digital ad targeting. Update: Perhaps understandably, CampaignGrid has declined to reply, but you can read their framing of...
Update: See Seth Oldmixon’s response to this development, CampaignGrid’s Patent Sets Dangerous Precedent. Big news in the online political advertising world: The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to...
Ad Age published a fascinating set of survey results yesterday, and here’s a number that should jump out at political/advocacy communicators: more than a third of corporate Chief Marketing Officers expected to spend 75% of their budgets on...
The following is an excerpt from “How to Use the Internet to Win in 2014: A Comprehensive Guide to Online Politics for Campaigns & Advocates”, available for download on Amazon.com and here on Epolitics.com. This overview focuses on...
A few days back, our friends at ad-targeting-firm DSPolitical sent over a New York Times article that should scare the pants off of anyone who’s spending money to buy video ads. Why? Let’s start with this: By many estimates, more than...
The following is an excerpt from “How to Use the Internet to Win in 2014: A Comprehensive Guide to Online Politics for Campaigns & Advocates”, available for download on Amazon.com and here on Epolitics.com. For background on...
Interested in how campaigns are using data this election cycle? Be sure to check out Kate Kaye’s coverage in Advertising Age. Kate’s an old friend, but more than that, she’s the rare reporter these days who’s been able to...
Election season has come to the tree-shaded (and recently snow-shrouded) streets of the District of Columbia, and with it a flurry of Facebook Ads. Just a few years ago it was noteworthy for a local-level political campaign to experiment with...