If the idea of a President Trump fills you with horror, you’re not alone: both Democratic and Republican groups are doing their best to take him down. Most of the coverage of their plans has focused on TV ads and grassroots organizing, but as...
Louisiana votes for governor this month*, and intrepid Times-Picayune political reporter Julia O’Donoghue decided to see what happens when local voters Google the two surviving candidates, Republican David Vitter and Democrat John Bel Edwards...
Psych! Buzzfeed doesn’t need ten reasons to get into the political ad market, since one will do: $$$. As we talk about in this month’s Technology Bytes, the web traffic-magnet has hired Rena Shapiro away from Pandora to run a new...
Jim Walsh is the co-founder and CEO of DSPolitical, a voter targeted digital advertising network for Democrats and progressives. C.f. our earlier article on social media in the British 2015 general election. Politics in the United States and United...
New Epolitics.com contributor Michelle Coyle Edwards is Vice President at Rising Tide Interactive. Recently I attended the uber-nerdy Ramp Up! conference in Silicon Valley, where all manner of data geeks and corporate digital marketing gurus were...
A big trend I’m watching these days: the growing ability of online marketers and advocates to aim their online messages more and more specifically, often down to the household or individual level. We’ve covered various aspects of...
On Monday, the Times’s Derek Willis wrote up a fascinating Facebook experiment in multi-channel fundraising. The goal? To show if Facebook ads could increase donations from a political campaign’s email list. The method: Have two...
Targeted online political advertising is only for the big dogs — true or false? A year ago, largely true: except for specialized outlets like Facebook, Twitter and Google, providers generally required campaigns to slap down a minimum of five...
Great advice from regular Epolitics.com contributor Laura Packard. This post first appeared on the PowerThru Consulting blog. Election Day is less than a week away (although with runoffs, who knows!). Say you still have some funds, but hardly any...
CampaignGrid’s Steven Moore went on Karen Jagoda’s Digital Politics Radio this week, and a topic that came up fast was his firm’s parent company’s newly awarded patent on digital ad targeting via the voter file. Like other...