New from CNN: A number of Russian-linked Facebook ads specifically targeted Michigan and Wisconsin, two states crucial to Donald Trump’s victory last November, according to four sources with direct knowledge of the situation. Some of the...
Democrats are the party of digital campaigning. Barack Obama taught us that, right? But if it’s true, why did Republicans running for Congress outspend their Democratic opponents four to one on digital advertising? Actually, the numbers are...
Most political campaigns pinch pennies — if they can find a way to save a few bucks on voter outreach, they usually will. That’s one reason “addressable” advertising has become popular in the past five years, particularly at...
This year’s congressional special elections have generated tons of media coverage, most focusing on implications for the 2018 midterms…and for the Trump presidency. But digital folks should note two important trends that I point out in...
Cool stuff on the digital advertising front today: the Montana Democratic Party is using DSPolitical’s voter models and targeting ability to put ads like this one in front of Montana voters who could lose health coverage if Republicans repeal...
Update: Bridge Project is also running digital ads targeting 24 House Republicans over the vote. James Hohmann and the Daily 202 crew at the Post bring us a nice scoop today: The Democratic Congressional Campaign Committee is launching a digital ad...
New contributor! This post comes to us from Mike Smith, CEO of GreenSmith Public Affairs, LLC in Reston, Virginia. Guess what: you’re leaving a trail of digital breadcrumbs wherever you go, and political marketers know it. When you sign-on to...
Republican lawmakers intent on dismantling Obamacare face some serious hurdles, among them their own constituents angry at the thought of losing coverage and the difficult balancing act party leaders have created for themselves. With the House...
Stuck in line at the polls? Relieve your boredom on Facebook. Unsure who’s running for anything other than president? Hello, Mr. Google. American voters will pull out their phones millions of times on Election Day, giving candidates hungry for...
Advertising Age’s Kate Kaye caught something this week that startled me: …despite the fact that he continues to campaign hard in California, which holds its delegate-rich primary next week, the Sanders campaign appears to have brought...