Bummed that you couldn’t make it to Friday’s IAB-sponsored online political advertising discussion? Never fear, C-Span’s camera was On The Scene — you can relive the magic here (direct link to the video player). The first 25...
Tired of all the Twitter talk? A little online advertising should provide just the antidote — no collaborative culture required, only a cynical desire to manipulate the public for your own ends. Or to try a different spin, a need to provide...
This in from friend and e.politics contributor Burt Edwards a few days back: OK, so it’s a slow Sunday morning and I’m doing my version of reading the morning paper (which for me is checking my regular papers online as well as a couple...
Political search advertising has come up a couple of times on the site lately, once in connection with the Obama campaign and once involving a 2010 Senate race. Even if you can’t make it to Search Engine Strategies in March, DC’ers still...
Cross-posted on K Street Cafe Check out this fascinating print ad placed by the National Association of Home Builders in today’s Roll Call, which starts out with quite a strong quote: “If this thing passes, I will buy immediately.”...
Cross-posted on techPresident Another tip from the Obama campaign: take a solid look at search advertising. At two recent public discussions, members of the winning 2008 new media team have mentioned the effectiveness of Google ads in building the...
This one just got nailed down — on March 25th, I’ll be participating in the Search Engine Strategies Conference and Expo in NYC. It’s a five-day event focused on search marketing and search engine optimization, and I’ll be on...
E.politics may only have earned about $40 total from Google Ads so far, but sometimes they yield something even more valuable — a story idea. In this case, check out the ad (screenshot below) that appeared on the site about 10 days ago: The ad...
Commercial advertisers have been experimenting with advertising in video games for a couple of years now, but Barack Obama has now given in-game ads the Presidential (campaign) Seal of Approval: he’s been running get-out-the-vote ads in the...
This weekend saw a fascinating juxtaposition on e.politics — Sarah Palin branding ads on the same page as the fairly frightening Sarah Palin art article from last Friday. The ad (reproduced below the break) was a skyscraper banner running at...