This question’s come up a couple of times lately, most recently when I was meeting with a group of Maryland political candidates last week — should political campaigns focus their online advertising on Google or Facebook? The answer, of...
Be sure to catch this article from the February issue of Politics Magazine, particularly if you’re looking for examples of how even a relatively small online ad buy can reverberate across the media landscape. Late last year, longtime CNN host...
Here’s one angle of the Brown campaign that hasn’t gotten much attention: Brown’s folks used free Google online tools to help organize grassroots voter outreach and to collect field data. But Brown aides also used Google...
Update: Reid’s $8 million+ in the bank isn’t a bad counter-asset…left over from the the $15 million he’s raised so far this cycle. Danny Tarkanian may be campaigning against Harry Reid, but he’s clearly trying to run...
Interesting email in from Campus Progress the other day — as part of a student loan reform campaign, they’re running ads both on cable and on the TV/video-viewing website Hulu. The email itself focuses on encouraging recipients to watch...
Well, he WAS on epolitics.com, and via Google Ad, naturally, but it was still a bit startling to see. Both Rep. Wilson and his Democratic opponent Rob Miller have raised over $1.5 million each as a result of Wilson’s “You Lie!”...
Lockheed Martin has purchased ad space on a number of nonpartisan, politically oriented websites, with many of the ads promoting funding for the F-22 fighter plane. Each presents some information about the company’s position and links back to...
Today’s POLC panel about Online Politics at the State Level aimed to be practical and specific, which is why we packed it with people who’ve actually run for office. One takeaway: targeting Facebook users via advertising is easier than I...
Here’s a fun way to spend your April 15th: first person to spot an online advocacy campaign using tax day as a hook gets a free…oh wait, I win! Okay, I cheated — lots of groups have been working online to organize and recruit the...
Online politics a progressive monopoly? Not in California, at least judging from the battle waged over the internet to pass Proposition 8, the 2008 ballot initiative that banned gay marriage in that state: The ProtectMarriage.com coalition used the...