Guest article! The latest from PowerThru’s Laura Packard, originally published on the PowerThru blog. Say it’s time for your organization to do a website redesign, or your campaign needs a new website for the campaign launch or post...
More from our friend Laura Packard with PowerThru Consulting! Learn the latest about the always-popular topic of list-building via social media in the article below, and be sure to check out her past Epolitics.com articles. This piece first appeared...
Another guest article from our friend Laura Packard with PowerThru Consulting! This time she’s talking about Search Engine Optimization, but you can also check out her past Epolitics.com articles. This piece first appeared on the PowerThru...
Guest article! Laura Packard’s work has appeared on our pages many times, and she’s back this time with tips for launching a candidate’s online presence at the start of a campaign. Check out her past Epolitics.com articles or learn...
Guest article! Good advice from our friend Laura Packard at PowerThru Consulting on how organizations and campaigns can use online advocacy to build their lists. For another recent example of this practice, see the success of NAACP’s Trayvon...
Guest article! Laura Packard of PowerThru Consulting is no stranger to these pages, and her latest is an update of her earlier (and popular) article on connecting social media and email. The piece below is also our third product of the 2012...
Guest article! Experienced digital organizer Laura Packard (of PowerThru Consulting) has some excellent advice for email list managers who want to maximize their list performance. She uses techniques in Salsa as examples, but the lessons should...
Guest article! Experienced digital organizer Laura Packard (of PowerThru Consulting) has some great specifics on converting Facebook followers into email list-members, and vice versa. This article originally appeared on PowerThru Consulting’s...