Axios reports today (via PoliticalWire) that Trump 2020 will spend “in the high seven figures” on digital advertising this week tied to the Republican Convention. Ads will run on Facebook, Google properties and streaming services, and...
Double-bonus edition! Two weeks for the price of one. Apologies for the sparse posting of late — it’s been an overwhelming summer. Check out the last week’s top 10 over-performing Facebook posts from the Trump and Biden campaigns...
Turn on this week’s Democratic Convention and you’re going hear a lot about Joe Biden. You’ll also hear a lot about health care, the coronavirus, racial justice and guns. But behind the words and issues, I think the convention is...
Looking to pick up campaign skills fast? Check out the ongoing Digital Campaign Camp, organized by Brad Caldana and put on by The Digital Plan. Monday, I’ll be leading a session on integrating the disparate pieces of your digital campaign and...
This basic plan to use digital tools to help win an election comes from Chapter Six of How to Use the Internet to Change the World – and Win Elections [2020 Edition]. For details on any of the campaign activities described below, check out the...
Check out the last week’s top 10 over-performing Facebook posts from the Trump and Biden campaigns, using data from our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their...
Photo: GOTV in the good old days before coronavirus, in this case by a 2008 Obama field team. Talking this week with clients planning digital GOTV campaigns for the fall reminded me of a pandemic-year rule: start early. With many voters afraid to...
Yesterday I chatted with Gray TV’s Jillian Angeline about the Arizona Senate race and voter turnout, and a point I raised made it into the final segment. While many voters will be reluctant to open their doors to campaign volunteers in a...
Not quite weekly yet, but catching up. In this edition: 56 excellent stories related to digital politics and advocacy. Joe Biden’s campaign plans a $280 million ad campaign for the final three months of the presidential race. Includes $60...
In Campaigns & Elections this week, I explore a big question: what will a post-pandemic political campaign look like? My answers aren’t quite as far out as January’s predictions for the next decade, but they should give you a few...