Hard numbers on effectiveness can be rare in the nonprofit world, where groups are often judged more by process than by results. But earlier this year, several of the e-advocacy consulting firms and service providers released a joint study of the...
John Dickerson of Slate is on the case. A must-read for campaign professionals. Take note: “The Lamont videos were far more effective than tendentious blog posts, and they gave energetic supporters an outlet for their energies (a person can...
Al Gore YouTube Spoof Not So Amateurish: Republican PR Firm Said to Be Behind ‘Inconvenient Truth’ Spoof — now, didn’t I warn you guys about getting caught? Barging Into the Bloggers’ Circle — Washington Post...
Is local politics the next place where online activism will make a serious mark? The New Politics Institute’s recent presentation talked about the importance of working with political bloggers who write about local issues, as did this...
Yesterday, when Jane Hamsher of firedoglake posted a picture on Huffington Post of Joe Lieberman photoshopped into wearing blackface, she was trying to make a point about what she sees as his hypocritical attempts to reach out to black voters...
The more I poke around the ‘net looking for resources, the more I come across great sites that I wish I’d known about months ago. Two recent highlights:
Darren Barefoot has posted an excellent case study of the viral spread of a parody site he created, including tips to give your viral content long online legs. Don’t forget to take dark matter into account! Thanks to Micropersuasion for the...
Hey kids, let’s boost our Google rank and become immensely popular and get to sit at the cool table at lunch and stuff. We know the basic methods because we’ve done our homework, but how do we keep track of the results? A site called...
Wow, I can’t say I’ve ever heard of this one before — a reporter for the St. Petersburg Times is looking for an internal campaign source by running a Google ad tied to searches for the name “Katherine Harris” (i.e., the...
PR guy David Meerman Scott has an excellent (and free) publication on his site about using press releases to reach customers (and by extension, potential campaign supporters) directly. Some quick points: A release sent out through a newswire (PR...