Post: Burns Burned by Video Clips. His opponent is distributing clips to the press via old-school videotape, but at least one has shown up on YouTube. AdAge: The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads, not from blogs...
Good overview article — includes a bunch of examples of recent online political video fun, ranging from a fake Gore bore to a senatorial sleepyhead captured on film to Michelle Malkin’s minions, with a pass through deep macaca on the way...
At one of Alan Rosenblatt’s Internet Advocacy Roundtable discussions last week, Heather Holdridge from Care2 brought up some brilliant uses of text messaging that political campaigns can use as a starting point. For instance, if you’re a...
Fenton Communications has an email newsletter that focuses on media relations but has also covered online advocacy topics such as viral campaigns and working with bloggers. Their latest issue (emailed last week but not yet online) looks at effective...
The Post continues to do my job for me! Jeffrey Birnbaum has a K Street Condidential piece today on the mechanics of using online ads to build a grassroots activist list. He ventures into the cubes at Democracy Data & Communications to watch as...
According to Frank Ahrens at the Post, far from killing the traditional tv networks as some had predicted, TiVo and other digital video recorders may be helping to save them, in part by allowing people to view two shows at once — watching one...
Pretty comprehensive and worth checking out. Nice Phil Noble quote — his second today, since he was also in the earlier Boston Herald story. The CNN version: Political candidates court MySpace voters. (Note: I originally credited the article...
Besides shooting off his or her mouth, it looks like the easiest way for a political candidate to get in deep macaca is to have “inappropriate” photos posted online. The Boston Herald has an example, though this one seems pretty...
Yep, today is the one-month anniversary of the launch of everyone’s favorite online advocacy how-to site, e.politics. Woo hoo! In honor of the occasion, let’s bust out some numbahs, Harper’s Index-style:
[Click here for more about political microtargeting.] If you’re a regular e.politics reader, you know I’m crazy for microtargeting and niche marketing. The Washington Post turns out to have some frankly amazing tools for zeroing in your...