Few Watch Drug PSAs On YouTube. The Office of National Drug Control Policy finds that viral marketing is hard if your audience doesn’t want to take its medicine. Political advertisers take note — YouTubers will watch what THEY want to...
From their site: “Idealware provides candid Consumer-Reports-style reviews and articles about software of interest to nonprofits, centralized into a website. Through product comparisons, recommendations, case studies, and software news...
Following up on Wednesday’s post on blogger relations and blog advertising, Justin Abbott from Blogads itself has written in with more about designing effective blog advertising campaigns. One of our advertisers, Brian Clark, wrote an awesome...
From the New Politics Institute, the first of four recommendation papers/manifestos intended for progressive campaigns. This installment covers advertising on cable tv, which the Institute argues is cheaper, better targeted and more likely to reach...
A conversation yesterday on the Progressive Exchange email list was both a pleasure to read and the source of some expert advice on the best ways to boost a campaign or issue’s profile in the blogosphere. A list member got things started by...
Just read Seth Stevenson’s Slate review of the book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. Sounds like an welcome take on what works in advertising, focusing on numbers instead of the usual anecodotes. Two...
PoliticsTV has a quick but good interview with a couple of speakers from last month’s New Organizing Institute training in DC. For one thing, it looks at nurturing “supervolunteers” — the 5% of your activist list that can turn...
I’ve just finished the first new section of Online Politics 101 since e.politics launched two months ago — how to use online video and animation for political organizing. It covers the basics of using video on your own site, using YouTube...
You can now buy your own copy of Person-to-Person-to-Person: Harnessing the Political Power of Social Networks and User-Generated Content. It costs $25 (with shipping), and all proceeds go to cover the cost of design and printing and to support the...
At the risk of beating a dead horse clean into the ground, behind-the-scenes, database-driven microtargeting gives the Republicans a massive advantage in turning out their voters and picking off persuadable independents. Jim VandeHei and Chris...