Because I’m doing a blogger relations training on Friday, and because everyone loves a good Ten Rules piece, let’s do… Ten Rules for Blogger Outreach 1. Know Your Targets How do you know whom to pitch if you’re not following...
A small example of the extent to which our political rhetoric has become completely unhinged: when my parents were flying to Virginia for my younger brother’s wedding last week, they ended up chatting with one of the flight attendants, a woman...
New client site! Check out Vanishing Paradise, which I designed and built for the National Wildlife Federation and that aims to get hunters and anglers involved in saving Louisiana’s wetlands (hence all the guns — they don’t call...
Time to update that list of open source software shops specializing in nonprofit/advocacy/political work — June of 2007 was a while ago. The companies assembled below all work with open source software and nonprofits or campaigns in some way...
Sure the internet might have put Obama in the White House, but can it get me elected mayor? Well, not me — I’ve spent the last 20 years disqualifying myself from any office involving the public trust — but how about someone with a...
Below are articles related to today’s presentation. Reaching the “Network Influentials” Digital-Age Media Relations: Pitching Stories in a Challenging News Environment What a Modern Communications Team Looks Like Twitter is NOT a...
Hey folks, you don’t have to have to be a bigshot candidate to have an integrated online presence. For a clear example, take a look at this email from Jill Miller Zimon, who’s running for city council in Pepper Pike, Ohio: Subject: Zimon...
Here’s something for your calendar for next week: Suzanne Turner, Kira Marchenese and I are participating in a presentation/webinar hosted by OneWorld.net. The topic? New Communications Strategies for Nonprofits. Suzanne will set the stage by...
Just on The Colbert Report: “…I want you to go to Conservapedia and make me a Biblical figure…” What’s up? The Conservative “answer” to Wikipedia has decided to use crowdsourcing to combat “Liberal...
Hi y’all, here’s a bit of news: I’m now publishing on Huffington Post, with the first piece going live yesterday. Should be an interesting experience! I’ve been cross-publishing on sites like techPresident and K Street Cafe...