Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Rand Paul (16.3x)
Yesterday the Obama White House had the nerve to say someone else was unqualified for office. After 5 years of acting…
Posted by Rand Paul on Wednesday, December 9, 2015
2. Rand Paul (14.3x)
To defeat radical Islam once and for all, America must have confidence in our constitutional republic, our leadership…
Posted by Rand Paul on Wednesday, December 9, 2015
3. Lindsey Graham (14.2x)
Donald Trump doesn't represent the values that the men and women who wear our country's uniform are fighting for.
Posted by Lindsey Graham on Tuesday, December 8, 2015
4. Hillary Clinton (10.7x)
To Muslim Americans: What you’re hearing from Trump and other Republicans is absolutely, unequivocally wrong. It’s…
Posted by Hillary Clinton on Tuesday, December 8, 2015
5. Hillary Clinton (8.3x)
Tell Donald Trump: Hate is not an American value.
Posted by Hillary Clinton on Tuesday, December 8, 2015
6. Donald J. Trump (7.6x)
It is time to STOP being politically correct – before it is too late!France Raids Mosques… What They Found Inside Proves TRUMP IS RIGHT!
Posted by Donald J. Trump on Wednesday, December 9, 2015
7. Bernie Sanders (7.0x)
It's fun for the political media to treat Donald Trump like he's the lead character in a soap opera or the star player…
Posted by Bernie Sanders on Monday, December 7, 2015
8. Donald J. Trump (6.8x)
Since I am self-funding my campaign, I don’t have to worry about being politically correct! President Obama has fought…
Posted by Donald J. Trump on Tuesday, December 8, 2015
9. John Kasich (6.2x)
We need a leader that will unite us, not divide us Donald J. TrumpSign if you agree JohnKasich.com/Trump
Posted by John Kasich on Monday, December 7, 2015
10. Marco Rubio (6.2x)
Everyone running wants to dismantle Obamacare. I've actually done something toward achieving that goal:
Posted by Marco Rubio on Wednesday, December 9, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
