Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.
If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.
1. Occupy Democrats (115.39%)
They deserve our full support in this difficult time. #jesuisparisImage by Occupy Democrats please "like" our page for more.
Posted by Occupy Democrats on Friday, November 13, 2015
2. US Uncut (54.55%)
Like our page US Uncut
Posted by US Uncut on Monday, November 9, 2015
3. Living Blue in a Red State (43.75%)
Posted by Living Blue in a Red State on Tuesday, November 10, 2015
4. Steve Marmel (35.66%)
Via Neil deGrasse Tyson
Posted by Steve Marmel on Monday, November 9, 2015
5. Occupy Democrats (28.74%)
Don't you ever forget this.Read more here: http://huff.to/1cOMY2KImage by Occupy Democrats, please "like" our page for more.
Posted by Occupy Democrats on Saturday, November 14, 2015
6. Americans Against Islamophobia (28.41%)
#ParisAttacks
Posted by Americans Against Islamophobia on Friday, November 13, 2015
7. The New Hampshire Labor News (27.99%)
Warning! Warning!
Posted by The New Hampshire Labor News on Wednesday, November 11, 2015
8. Join the Coffee Party Movement (22.87%)
9. Labor Tribune (21.70%)
Via: Unions 4 Workers
Posted by Labor Tribune on Monday, November 9, 2015
10. Politics with Jarred and Dave (18.17%)
If you are watching, what moments stand out to you?
Posted by Politics with Jarred and Dave on Tuesday, November 10, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd