Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
Of note this week: both sides score off of Trey Gowdy, Bernie goes Back to the Future and Rand Paul has a one-point celebration.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Lindsey Graham (290.9x)
The lack of honesty and leadership surrounding Hillary Clinton and Benghazi is terrifying. I support chairman of the…
Posted by Lindsey Graham on Wednesday, October 21, 2015
2. Lindsey Graham (17.2x)
The Benghazi committee is a legitimate investigation into the four lives lost in the September 11, 2012 attacks, and I stand with Chairman Trey Gowdy to get to the bottom of what happened.
Posted by Lindsey Graham on Wednesday, October 21, 2015
3. Hillary Clinton (16.5x)
Hillary has been testifying at the House Select Committee on Benghazi for hours, and what have we learned? That she was…
Posted by Hillary Clinton on Thursday, October 22, 2015
4. Bernie Sanders (16.2x)
"Tell me, future boy, who's President of the United States in 2017?"Bernie Sanders."Bernie Sanders?! From Vermont?"
Posted by Bernie Sanders on Wednesday, October 21, 2015
5. Rand Paul (9.4x)
Americans need to pay close attention to this presidential race. On both sides there are reckless voices who want to…
Posted by Rand Paul on Sunday, October 18, 2015
6. Marco Rubio (9.0x)
SIGN THE PETITION and stand with Trey Gowdy as he uncovers the truth about Hillary Clinton’s actions as Secretary of State.
Posted by Marco Rubio on Thursday, October 22, 2015
7. Marco Rubio (8.2x)
The Benghazi tragedy is the perfect example of Hillary Clinton's failed foreign policy. Click here to read more.
Posted by Marco Rubio on Thursday, October 22, 2015
8. Bobby Jindal (7.8x)
Happy Anniversary to my beautiful wife Supriya.
Posted by Bobby Jindal on Sunday, October 18, 2015
9. Dr. Ben Carson (6.2x)
[Post no longer available]
10. Rand Paul (6.0x)
"For the first time in several weeks, Kentucky Sen. Rand Paul is celebrating his position in a presidential poll as…
Posted by Rand Paul on Tuesday, October 20, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
