Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: Scott Walker gets punked. Plus, just a few of the reasons we shot people in July.
If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.
1. Unions 4 Workers (97.33%)
UNION BUSTING IS DISGUSTING. "IF" CEO Irene Rosenfeld could learn to live on "just" $2 million a year, that $19 million…
Posted by Unions 4 Workers on Tuesday, August 4, 2015
2. Democratic Party (37.63%)
Happy birthday, President Obama!
Posted by Democratic Party on Tuesday, August 4, 2015
3. Shit Scott Walker Is Doing To My State (31.65%)
Scott Walker agreed to take a pic w/this guy whose sign said "Walker 4 president," but then he flipped it around… Posted by @SabrinaSiddiqui
Posted by Shit Scott Walker Is Doing To My State on Monday, August 3, 2015
4. Bipartisan Report (30.03%)
Posted by Bipartisan Report on Friday, August 7, 2015
5. ColorOfChange.org (29.71%)
In 1938 civil rights activist and poet Langston Hughes wrote his chilling poem “Kids Who Die” which illuminates the…
Posted by ColorOfChange.org on Wednesday, August 5, 2015
6. Parents Against Gun Violence (28.63%)
A small selection of the reasons people used their guns last month, summarized in the first person. Expand this caption…
Posted by Parents Against Gun Violence on Monday, August 3, 2015
7. Coalition to Stop Gun Violence (20.26%)
This is definitely the Tweet of the Day.
Posted by Coalition to Stop Gun Violence on Wednesday, August 5, 2015
8. Bipartisan Report (20.26%)
Posted by Bipartisan Report on Tuesday, August 4, 2015
9. Printing, Publishing & Media Workers Sector-CWA (20%)
Excellent! Facebook rant gone viral…it's not what you might think.
Posted by Printing, Publishing & Media Workers Sector-CWA on Tuesday, August 4, 2015
10. FCKH8.com (17.99%)
Girls Just Wanna Have FUN-damental Rights T-Shirts Against Sexism @ http://FCKH8.com
Posted by FCKH8.com on Tuesday, August 4, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd