Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages — this list isn’t a value judgment. Of note this week: some nice variety, including some names we haven’t seen in a while. Cute dogs, too.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Bipartisan Report (34.18%)
Posted by Bipartisan Report on Monday, March 30, 2015
2. Parents Against Gun Violence (14.76%)
We have provided links to each story below. These are some actual reasons people shot each other last month, which we…
Posted by Parents Against Gun Violence on Friday, April 3, 2015
3. The White House (13.34%)
From the Obama family to yours, Happy Easter!
Posted by The White House on Sunday, April 5, 2015
4. USAction (10.03%)
Corporations take plenty of benefits from being in America: our infrastructure system, our education work force, our…
Posted by USAction on Friday, April 3, 2015
5. Nebraska Chapter Sierra Club (8.89%)
Please sign this petition and share it with others. https://docs.google.com/forms/d/1tbZ6CV75KE36VEReRBSS3pk0nAcJUd9iZtVj8TN_AvU/viewform
Posted by Nebraska Chapter Sierra Club on Thursday, April 2, 2015
6. Working America (8.81%)
"You cannot oppress the people who are not afraid anymore." Groundbreaking labor leader Cesar Chavez was born on this…
Posted by Working America on Tuesday, March 31, 2015
7. Prison Fellowship (8.24%)
“For God so loved the world, that he gave his only Son, that whoever believes in him should not perish but have eternal…
Posted by Prison Fellowship on Friday, April 3, 2015
8. Food & Water Watch Colorado (7.53%)
FACT: 80% of antibiotics in the US are given to animals on factory farms that aren't sick. This abuse of our medicines…
Posted by Food & Water Watch Colorado on Wednesday, April 1, 2015
9. Sierra Club Maryland Chapter (7.11%)
Breaking news:This morning, Chesapeake Physicians for Social Responsibility and the Sierra Club Maryland Chapter…
Posted by Sierra Club Maryland Chapter on Thursday, April 2, 2015
10. US Uncut (6.92%)
Stanford University just made college tuition-free for families earning less than $125,000 per year. SHARE if you think…
Posted by US Uncut on Wednesday, April 1, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd