- Meet the OPOs (Online Political Operatives). A bit of a puff piece, but it does give an overview of who’s working for whom and how they fit into campaign structures.
- Bivings on Bidding for President(ial Google ads): The Democrats and The Republicans.
- The DNC Responds Rapidly. A snapshot of integrated communications.
- Rove Emails Subpoenaed. Hey Karl, I bet you wish you’d walked down the hall for a few face-to-face chats instead, eh?
- Congressional Bill Advocates Shield Law for US Bloggers. But will it be big enough for Fred Thompson, Blogger to hide behind?
- Microsoft Looking To Acquire Yahoo In $50 Billion Deal. Also reputed to hunger for the blood and flesh of the living.
- WashingtonPost.com Upgrades Politics Site With Video and PrezVid Partnership. Don’t forget their candidate tracker — excellent tool for Travis Bickels and journalists alike.
- Online and offline Social networks changing ways to pick nominee. Via Political Wire.
- The Facebook Campaign. Interesting partisan division: why aren’t Republicans using Facebook? Maybe they should read…
- New site to encourage Web 2.0 strategies for Republicans. But wait…
- Do Web 2.0 Ads Really Work? New Study Data Results Are Disappointing. We’re out of a job.
- Don’t Overlook Easy Ways to Track Your Online Marketing. When you’re unemployed, it’s all about the cheap and easy.
- And the YouTube Primary Winner Is… I can’t stand the suspense…it’s Romney.
- Three reasons YouTube’s pay scheme will change the media marketplace.
- Capitol Hill’s Coming Video Revolution. Congress discovers these magic moving images that appear on a screen of glass or plastic; considers replacing Capitol Hill telegraph system.
- Attack of the Advertising Widgets. Don’t worry, my robot army will make short work of them.
- How to Completely Screw Up Interactive Media Planning. Never hurts to start failing early. Speaking of…
- Press releases die an ugly death. 75 million came out last year — how’d yours do?
- One hit over the line, Sweet Jesus: AIDS Awareness PSA Chronicles Zesty Kink-Romp. Putting the “service” back into Public Service Announcements (very much Not Safe For Work).
– cpd
Re: Do Web 2.0 Ads Really Work?
Anne Holland’s point seems to be that ads on blogs and other Web 2.0 properties only work when they are contextually relevant to the content on the site. This is likely not a surprise to the people reading this blog. No one, for example, would ever expect non-targeted Google ads to be effective. Google ads are effective BECAUSE they are targeted. In fact, it is not unusual for a good search engine ad campaign to have “dozens or hundreds” of ad variations. It seems to me that smart “Madison Avenue media buyers” will figure out a way to efficiently run campaigns via niche ad buys while the rest of their colleagues walk away from it because it was too much trouble to deal with.