Back from the Nonprofit Technology Conference! Let’s get this content train a-rollin’.
Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. John Kasich (7.5x)
When John Kasich came into office Ohio's rainy-day fund was just 89 cents. Today it's $2 billion, Ohio's budget is balanced and strong — and he did it all while cutting taxes by $5 billion.
Posted by John Kasich on Monday, March 21, 2016
2. Bernie Sanders (6.8x)
I am enormously grateful to the people of Utah and Idaho for the tremendous voter turnouts that gave us victories with extremely large margins. Many thanks to our supporters in Idaho and Utah. Thank you!
Posted by Bernie Sanders on Tuesday, March 22, 2016
3. Ted Cruz (6.6x)
Our hearts break for the men and women of Brussels this morning. Make no mistake — these terror attacks are no isolated…
Posted by Ted Cruz on Tuesday, March 22, 2016
4. John Kasich (6.0x)
According to RealClearPolitics poll averages, in key swing states where all three candidates have been polled versus…
Posted by John Kasich on Friday, March 18, 2016
5. Donald J. Trump (5.6x)
I would rather be CORRECT than politically correct!
Posted by Donald J. Trump on Wednesday, March 23, 2016
6. Bernie Sanders (5.4x)
Touring the border here in Nogales, Arizona. I'm struck by the fear and sadness that grips so many families. Pope…
Posted by Bernie Sanders on Saturday, March 19, 2016
7. Ted Cruz (5.1x)
To jihadists across the world, your day of reckoning is coming. We will find you and we will kill you.
Posted by Ted Cruz on Tuesday, March 22, 2016
8. Hillary Clinton (4.7x)
Terrorists have once again struck at the heart of Europe, but their campaign of hate and fear will not succeed. The…
Posted by Hillary Clinton on Tuesday, March 22, 2016
9. Hillary Clinton (4.4x)
Thank you, Arizona!
Posted by Hillary Clinton on Tuesday, March 22, 2016
10. Donald J. Trump (3.9x)
[Post no longer available; was a photo of the (current) Trump family and a birthday wish for his young son.]
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
