Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. John Kasich (23.1x)
Proud of Gov. Kasich standing out as the adult in the room on tonight's #GOPDebate stage? Show your support and chip in at JohnKasich.com/Donate
Posted by John Kasich on Thursday, March 3, 2016
2. Hillary Clinton (19.4x)
#GOPDebate
Posted by Hillary Clinton on Thursday, March 3, 2016
3. Ted Cruz (16.2x)
Thank you Texas! #ChooseCruz
Posted by Ted Cruz on Tuesday, March 1, 2016
4. Ted Cruz (13.1x)
As president, I'll defend the Second Amendment and our entire Bill of Rights!
Posted by Ted Cruz on Thursday, March 3, 2016
5. John Kasich (11.9x)
The leader America needs. #GOPDebate
Posted by John Kasich on Thursday, March 3, 2016
6. Marco Rubio (8.5x)
Donald Trump is a con artist — and he cannot be our nominee.
Posted by Marco Rubio on Saturday, February 27, 2016
7. Hillary Clinton (8.3x)
Couldn't ask for a better right-hand woman on the trail. Happy birthday, Chelsea Clinton—I'm so proud of you.
Posted by Hillary Clinton on Saturday, February 27, 2016
8. Marco Rubio (6.4x)
I joined the morning shows today to talk about our win in last night's #GOPDebate and how we are not going to turn over the conservative movement to a con artist.
Posted by Marco Rubio on Friday, February 26, 2016
9. Bernie Sanders (5.8x)
You win elections through a strong grassroots effort. Thank you, Oklahoma, Colorado, Minnesota and Vermont.
Posted by Bernie Sanders on Tuesday, March 1, 2016
10. Bernie Sanders (5.7x)
America's first black president cannot and will not be succeeded by a hatemonger who refuses to condemn the KKK.
Posted by Bernie Sanders on Sunday, February 28, 2016
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
