Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Chris Christie (67.1x)
I ran for president with the message that the government needs to once again work for the people, not the people work…
Posted by Chris Christie on Wednesday, February 10, 2016
2. Carly Fiorina (23.1x)
This campaign was always about citizenship—taking back our country from a political class that only serves the big, the…
Posted by Carly Fiorina on Wednesday, February 10, 2016
3. Scott Walker (11.4x)
Peyton Manning is a class act! #SuperBowl #SB50
Posted by Scott Walker on Sunday, February 7, 2016
4. Rand Paul (11.2x)
He should be given a medal not fired.
Posted by Rand Paul on Thursday, February 11, 2016
5. Jeb Bush (8.7x)
It’s Jeb’s birthday today and we couldn’t resist sneaking the stache into his card. Wish Jeb a happy birthday! -Team Jeb
Posted by Jeb Bush on Thursday, February 11, 2016
6. Marco Rubio (8.2x)
It’s official: the FBI confirms it is investigating Hillary Clinton’s private server:
Posted by Marco Rubio on Tuesday, February 9, 2016
7. Jeb Bush (8.1x)
Honored to have my brother joining me on the trail this week. Join us Monday in Charleston!
Posted by Jeb Bush on Thursday, February 11, 2016
8. John Kasich (8.1x)
When people's hearts are changed, everything changes.
Posted by John Kasich on Tuesday, February 9, 2016
9. Ted Cruz (7.2x)
Rush Limbaugh: "If conservatism is the dominating factor in how you vote, there is no other choice for you in this…
Posted by Ted Cruz on Wednesday, February 10, 2016
10. John Kasich (7.2x)
There seems to be some media interest in John Kasich today.
Posted by John Kasich on Tuesday, February 9, 2016
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
