Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Rick Santorum (22.1x)
I am so thankful for all your support. It just wasn't our year. Please join me now and support Senator Marco Rubio for President!
Posted by Rick Santorum on Wednesday, February 3, 2016
2. Mike Huckabee (19.4x)
Posted by Mike Huckabee on Tuesday, February 2, 2016
3. Hillary Clinton (15.8x)
Hillary just became the first woman to win the Iowa Caucus! hrc.io/1RYmIp5
Posted by Hillary Clinton on Tuesday, February 2, 2016
4. Ted Cruz (11.9x)
Thank you Iowa! This is OUR time. Join us: tedcruz.org
Posted by Ted Cruz on Monday, February 1, 2016
5. Mike Huckabee (11.5x)
Dear loyal friends and supporters:We live in the greatest country on earth and I ran for President because I wanted to…
Posted by Mike Huckabee on Tuesday, February 2, 2016
6. Marco Rubio (10.3x)
Thank you for a great night, Iowa! Donate now to help us continue the momentum: rub.io/c7uijN
Posted by Marco Rubio on Monday, February 1, 2016
7. Marco Rubio (10.1x)
Congratulate Marco on a strong finish in Iowa! #Marcomentum is real and it's building all across America. Click here now!
Posted by Marco Rubio on Tuesday, February 2, 2016
8. Carly Fiorina (9.3x)
I've been telling you the game is rigged. And here's even more proof: The people of Iowa voted in an election this week,…
Posted by Carly Fiorina on Friday, February 5, 2016
9. Carly Fiorina (7.9x)
The mainstream media and the political class are at it again: trying to keep me off Saturday’s debate stage—even though…
Posted by Carly Fiorina on Thursday, February 4, 2016
10. Rand Paul (7.7x)
Posted by Rand Paul on Wednesday, February 3, 2016
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
