Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Hillary Clinton (24.1x)
From a stronger economy to affordable health care to commonsense gun measures, we’ve accomplished so much under President Obama’s leadership. We need to build on that progress—not go backwards. #SOTU
Posted by Hillary Clinton on Tuesday, January 12, 2016
2. Marco Rubio (21.1x)
Hillary Clinton is disqualified from being Commander-in-Chief. https://marcorubio.com/news/marco-rubio-swings-hillary-clinton/
Posted by Marco Rubio on Thursday, January 14, 2016
3. Rand Paul (13.7x)
My response to the State of the Union Address.
Posted by Rand Paul on Tuesday, January 12, 2016
4. Hillary Clinton (10.7x)
America is better because of President Obama's leadership. Proud to call him my friend. Let’s build on his progress. -H #SOTU
Posted by Hillary Clinton on Tuesday, January 12, 2016
5. Rand Paul (10.7x)
"I'm not willing to accept a designation as a minor campaign. We've raised $25 million. We've gotten on the ballot on…
Posted by Rand Paul on Monday, January 11, 2016
6. Marco Rubio (6.7x)
Here's why I think Hillary is completely disqualified from being president:
Posted by Marco Rubio on Wednesday, January 13, 2016
7. Dr. Ben Carson (6.5x)
BREAKING: While President Obama is preparing to talk about his so called "accomplishments" in tonight's State of the…
Posted by Dr. Ben Carson on Tuesday, January 12, 2016
8. Donald J. Trump (5.8x)
If you are still undecided on who to vote for in the upcoming primary, you need to watch this great video that a…
Posted by Donald J. Trump on Sunday, January 10, 2016
9. Bernie Sanders (4.9x)
ICYMI — Joe Biden on our campaign: "Bernie is speaking to a yearning that is deep and real. And he has credibility on…
Posted by Bernie Sanders on Monday, January 11, 2016
10. Bernie Sanders (4.7x)
"To Bernie Sanders with thanks for your commitment to real health care access for all Americans…" – Hillary Rodham Clinton, 1993
Posted by Bernie Sanders on Wednesday, January 13, 2016
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
