Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Hillary Clinton (18.4x)
Happy New Year!
Posted by Hillary Clinton on Thursday, December 31, 2015
2. Dr. Ben Carson (11.2x)
#TBT to time spent in prayer before a speech earlier this year. Seeking God's wisdom in my life has been an essential part of this campaign since day one.
Posted by Dr. Ben Carson on Thursday, December 31, 2015
3. Dr. Ben Carson (9.6x)
I think Teddy Roosevelt put it best in 1907 when he said, we are a country of immigrants. Everybody is welcome from any…
Posted by Dr. Ben Carson on Tuesday, December 29, 2015
4. Hillary Clinton (9.6x)
Happy New Year!
Posted by Hillary Clinton on Thursday, December 31, 2015
5. Rand Paul (9.5x)
I'm honored and grateful to still be able to do pro-bono surgery. Today I'm doing surgeries in Paducah KY with Dr. Barbara Bowers.
Posted by Rand Paul on Tuesday, December 29, 2015
6. Chris Christie (6.9x)
Mary Pat just sent this great pic of her and the kids. They are off to see Aladdin on Broadway in NYC
Posted by Chris Christie on Wednesday, December 30, 2015
7. George E. Pataki (6.4x)
While tonight is the end of my journey for the White House as I suspend my campaign for president, I am confident we can…
Posted by George E. Pataki on Tuesday, December 29, 2015
8. Marco Rubio (6.1x)
We're proud to have Rep. Trey Gowdy on our team. He has been an outspoken champion of conservative causes in the House.
Posted by Marco Rubio on Tuesday, December 29, 2015
9. Rick Santorum (5.6x)
FROM QUIN HILLYER OF THE AMERICAN SPECTATOR: … "It is an embarrassment to the Republican Party that the man who won as…
Posted by Rick Santorum on Tuesday, December 29, 2015
10. Donald J. Trump (5.5x)
I would like to wish everyone A HAPPY AND HEALTHY NEW YEAR. WE MUST ALL WORK TOGETHER TO, FINALLY, MAKE AMERICA SAFE AGAIN AND GREAT AGAIN!
Posted by Donald J. Trump on Thursday, December 31, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
